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Oscar Blandi Gentle Exfoliating Shampoo helps to remove build-up that accumulates over time from using the same shampoo, conditioner and styling aids on a regular basis. These products begin to build up and as a result, lose their effectiveness. Oscar Blandi Gentle Exfoliating Shampoo serves as a weekly alternative shampoo for removing residual build- up as well as chlorine or salt water without removing hair's vital nutrients, making it a necessity in maintaining the effectiveness of hair products over a long period of time.