…every lash, and construct towers of Babel...reaching for heavenly lashes. Just apply Eyelash Primer Potion, then apply your favorite mascara as usual. Your lashes will look fake, but the magic is real. Urban Decay's protein-rich and paraben-free formula conditions, fortifies, and thickens lashes with…

…often associated with long-lasting lip color. The formula includes SPF 15 (yay!) and moisturizing Vitamins A, C and E for a primer that protects and perfects. And, Urban Decay's pretty roll-up tube and slanted bullet make for precise, easy application.

This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added…

This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added…

This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added…

This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added…

This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added…

This velvety, paraben-free formula flashes down to a soft-matte finish without the greasy, heavy feel sometimes associated with foundation primers. The result? Flawless skin with an airbrushed look and improved surface texture. Helps foundation resist fading away. Ideal for oilier skin, but dry complexions…

…and Tightening formula gives every skin type a healthy glow. Convenient tube has a precise needle-nose tip so you squeeze out the exact amount of primer you need.

…-eye essentials to bold, attention-grabbing brights. You also get a travel-size Eyeshadow Primer Potion (for crease-free color that lasts for 24 hours) and a travel-size 24/7 Glide-On Eye Pencil in Urban Decay's best-selling, award-winning zealous black.   Of course, no ode to NYC would…

…and add some smoke as you leave the office.) Urban Decay's secret smoky eye weapon? A blacker-than-black matte pencil. Included with the Smoked Palette is a full-size 24/7 Glide-On Eye Pencil in Perversion, AND a travel-size Eyeshadow Primer Potion. Also included is a beautifully illustrated,…

A relaunch of one of Urban Decay's most iconic palettes EVER, this baby mixes the best of old-school UD (ten all-time best-selling shades) and new (Urban Decay's longest-lasting shadow formula EVER). It comes fully loaded with TEN shades no makeup junkie should be without - from neutral to…