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I NEVER write reviews. This is actually the first review that I have ever done. I am SO impressed with this product that I had to write a review on it. After the first use I was a little sensitive to the smell, but it was nothing compared to jergens or gradual self tanner lotions I've tried, and my sister who is more sensitive to smell than I am said she couldn't even smell it. However, by the second day of use I no longer noticed the smell, and was already seeing results. I've been using for about a week now, and have seen tremendous results. I use the face lotion, and the body lotion and my face is more tan than it has ever been (besides summer) without makeup. I couldn't be happier. My face rarely tans, and even when I used to use tanning beds my face still remained white, which is why I was on the lookout for a new product that didn't harm my skin, and would give me a nice glow. Overall this is a great product, its half the price of Jergen's and doesn't have the awful smell that most lotions with self tanner do. This is a must try if you're looking for a nice glow, without damaging your skin by using alternatives such as tanning beds.

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Great price and is very moisturizing. Best part is no streaking and dries fast. I will be using this all summer!

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I had a natural bronze glow after using for only 3 days. I applied it to my legs twice a day.

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I usually buy the Jergen's Daily Glow but saw this and it was almost half the price of the Jergen's so I thought I'd give it a try. I love it way more than the Jergen's. So glad I tried it

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Love this product. It is not orangey, does not leave weird fade streaks. Just a nice soft glow! I have very fair skin.

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I have used the Jergens gradual color lotion for awhile, but they must have changed the product again because the smell drives me crazy. I thought this would be a nice change (and I had a coupon to use). So far I have been using it for a week and have noticed some color change in my skin... and the smell does not bother me. I will keep buying.

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I love this product! It is very similar to the Jergens Natural Glow but has a MUCH better smell to it. It's very lightweight and gives subtle color over time.

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Nice daily moisturizer that results in tanner skin after just a few uses. Light scent. I am quite pale and it gives a natural looking glow to my legs so I can wear skirts to work without being ghostly.

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Can use daily, great color with moisturing benefits. Smells better than similar products I've tried. Have purchased this product many times over.

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I have used Jergens, Dove, and Nivea gradual tan lotions.... All cost more than the Ulta brand. I am most satisfied with the Ulta brand because of cost, scent, and results.

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Used the product to get ready for a wedding in California. I did not want to go looking pasty-white

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Great product

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It is perfect for my dry skin.

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Daily after my shower. It creates a light tan which is great for this time of year when you want to decrease the winter white.

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I absolutely love this stuff. I find it hard to keep within the that perfect naturally colored look without being hideously orange. This one is just right! It is a lighter tan so if you want Jersey shore tan than steer clear. I have a natural glow and I love it! Not to mention the price! Also, I apply it with the ulta self tanner applicator mitt. The mitt is a miracle! I recommend!