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$4.99
 

Ultimate Brunette is a gentle, low sulfate shampoo moisturizes as it cleanses for soft, healthy hair. Contains Vibrant Color Complex, a unique blend of plant extracts including ivy and fenugreek, vitamins and shine enhancers to bring out the richness of your brunette hair and to protect your color…


Reviews 1 - 15 of 27

By x NY er

from Bethany Beach, Delaware

About Me Minimalist

Verified

The Best!

 
5.0

PROS

  • Easy To Use
  • Effective
  • Good Value
  • Smells great
  • Gentle

CONS

BEST USES

  • Normal Hair
  • Color-treated Hair
  • Dry/Damaged Hair
  • Limpness/Lifelessness

Comments:

This shampoo, along with the Conditioner, is the best stuff! I have somewhat hard water where I live. Coming from an area in the country with soft water, I was missing my shinny, fluffy clean-feeling hair. These products work great. I won't use anything else. Also, you can't beat the value!


By FloridaGal

from Naples, FL

About Me Beauty Conscious

Verified

Love it

 
5.0

PROS

  • Good Value
  • Easy To Use
  • Effective
  • Gentle

CONS

BEST USES

  • Normal Hair
  • Dry/Damaged Hair
  • Color-treated Hair
  • Limpness/Lifelessness

Comments:

I have been looking for a shampoo that would enhance my color and this works great. The price is right too! It worked better than another OTC brand I had used previously. You won't be disappointed.


By Mel

from OH

About Me Minimalist

Verified

ULTAmate Shampoo

 
5.0

PROS

  • Easy To Use
  • Effective
  • Good Value

CONS

BEST USES

  • Normal Hair

Comments:

Love this shampoo!


By Red Indian75

from Boise, Id

About Me Professional Stylist

Verified

Works better than higher priced items

 
5.0

PROS

  • Low Price
  • Good Value
  • Effective
  • Easy To Use
  • Smells great
  • Gentle

CONS

BEST USES

  • Color-treated Hair
  • Dry/Damaged Hair
  • Normal Hair

Comments:

I was plesantly surprised by this product. Not only was the price right, but this stuff actually works!! This formula lather's well, has a soft scent, and gives the hair flexibility.


By Connie

from Casa Grande, AZ

About Me Beauty Conscious

Verified

Keeps Color Bright

 
5.0

PROS

  • Easy To Use

CONS

BEST USES

  • Normal Hair
  • Dry/Damaged Hair
  • Color-treated Hair

Comments:

Keeps my color longer.


By busgal

from Holland, MI

About Me Beauty Conscious

Verified

Best shampoo, compares well.

 
5.0

PROS

  • Effective
  • Gentle
  • Good Value
  • Easy To Use
  • Smells great

CONS

BEST USES

  • Hair Loss
  • Limpness/Lifelessness
  • Color-treated Hair
  • Normal Hair
  • Frizziness/Flyaways

Comments:

This shampoo compares to the more pricey brands. Works great.


By Rae

from Claymont, DE

About Me Beauty Conscious

Verified

Great Shampoo

 
5.0

PROS

  • Smells great
  • Gentle
  • Good Value
  • Effective
  • Easy To Use

CONS

BEST USES

  • Normal Hair
  • Color-treated Hair
  • Dry/Damaged Hair

Comments:

Great quality shampoo. When used with the matching conditioner its awesome. This shampoo has a very light clean smell that lasts all day which is very important to me. I cant stand smelly hair! Also it was a great value too.


By Cyndy

from Orlando, FL

About Me Beauty Conscious

Verified

Best shampoo ever for brunettes!

 
5.0

PROS

  • Effective
  • Gentle
  • Good Value
  • Smells great

CONS

BEST USES

  • Dry/Damaged Hair
  • Normal Hair
  • Color-treated Hair
  • Frizziness/Flyaways

Comments:

Perfect everyday shampoo, better packaging,better value and same effectiveness as John Freida's Brilliant Brunette. Buy this one instead!


By A the Great!

from Austin, Texas

About Me Minimalist

Good!!!!!

 
5.0

PROS

  • Good Value
  • Smells great
  • Gentle
  • Effective
  • Easy To Use

CONS

BEST USES

  • Dry/Damaged Hair
  • Normal Hair
  • Color-treated Hair

Comments:

It's great!!!!!!!!!!


By Gloria

from Texas

About Me Beauty Conscious

Verified

(1 of 1 customer found this review helpful)

Shiny hair and affordable!

 
5.0

PROS

  • Good Value
  • Gentle
  • Easy To Use
  • Smells great
  • Effective

CONS

BEST USES

  • Color-treated Hair
  • Normal Hair

Comments:

Works just as well as the more expensive shampoos. Made for your specific hair color, too.


By lrich

from indianapolis

About Me Beauty Conscious

Verified

happy with this shampoo

 
5.0

PROS

  • Smells great
  • Effective
  • Good Value
  • Gentle
  • Easy To Use

CONS

BEST USES

  • Color-treated Hair
  • Normal Hair
  • Dry/Damaged Hair

Comments:

good shampoo, hair smells nice and feels soft and clean!


By Busy Donna

from Hershey Pennsylvania

About Me Beauty Conscious

Verified

Quality and Value

 
5.0

PROS

  • Good Value
  • Effective
  • Gentle
  • A dab will do ya
  • Easy To Use
  • Easy open cap

CONS

BEST USES

  • Limpness/Lifelessness
  • Color-treated Hair
  • Normal Hair

Comments:

I am sold on Ulta brand Ultimate Brunette Shampoo and Conditioner. For every day use it is easy to open in the shower, easy to use, easy to rinse, a great value and works as well as more expensive salon brands.


By alisaurusREX

from Austin, Tx

About Me Beauty Conscious

Verified

Best shampoo, hands down!

 
5.0

PROS

  • Smells great
  • Easy To Use
  • Good Value
  • Leaves hair healthier
  • Effective
  • Leaves hair feeling soft

CONS

BEST USES

  • Normal Hair
  • Color-treated Hair
  • Frizziness/Flyaways
  • Dry/Damaged Hair

Comments:

I love this product! I have a hard time finding shampoo and conditioner that really aid in correcting my split ends. I have very very curly hair and am always flat ironing it. This shampoo (along with the conditioner) really turned my hair around!! I will use it as long as Ulta makes it!!!


By lk117

from Colorado Springs, CO

About Me Minimalist

Verified

Great Lather & Shine!

 
5.0

PROS

  • Good Value
  • Effective
  • Easy To Use
  • Smells great
  • Gentle

CONS

BEST USES

  • Normal Hair
  • Color-treated Hair

Comments:

This product has great shine enhancers and it has a great lather. The scent is not fruity or floral and it is different(somewhat chemical?) It is probably from the plant extracts and it does take getting use to. Otherwise, it's a great product for the price.


By sundevilpeg

from chicago IL

About Me Beauty Conscious

Verified

Great, cheatper alternative to Frieda

 
4.0

PROS

  • Gentle
  • Smells great
  • Good Value
  • Effective
  • Easy To Use

CONS

BEST USES

  • Normal Hair

Comments:

Excellent price; less overpowering scent to the corresponding John Frieda product, with identical performance. Highly recommended!