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I bought this since it was cheaper than the John Frieda I like. It was just as good, if not better, than John Frieda. It smells great to boot.

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The smell wasn't the best. But my hair was so soft. I won't ever use another product.

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Smells great

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Easy to use. Doesn't leave hair flat.

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My daughters favorite

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My daughters favorite

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I like this product because I highlight my hair, and it helps when the color starts to look dull. It also gives my hair shine, which is hard to achieve with blonde hair. I have nothing negative to say about this product.

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This shampoo has been great for everyday use. Smells good. Gives my fine hair extra volume while preserving the color.

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This is simply a great product to purchase at ULTA works better than the expensive brands. L<3ve it and highly recommend it.

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Normally I buy John Frieda or Pantene, but they were doing a sale on Ulta brand so I decided to try it. It smells very good and my hair is very soft. Think I may be switching permanently!

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This was one of the added gifts I received with my other purchase. Tried it, love it. Great Shampoo and conditioner that I probably would not have tried otherwise. Awesome product.

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Its awesome! Definitely equal in quality to the Everpure/Evershine shampoos and conditioners from L'oreal for color treated hair which are priced twice as much! Thats what I used to use until I discovered these beauties that often go on sale too! Excellent,excellent product!

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I like that it's colorless.

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Works just like the much more expensive brands. Love it when I can use my Ulta Rewards points and get it for free!

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The best shampoo for color treated, blonde hair. Actually keeps the color in tact.