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I absolutely love this primer! I wear eyeshadow everyday and ever since I started using this primer I have noticed that my eyeshadow that I usually wear daily is lasting a lot longer than usual! And I realized its because of the Pop primer. So happy the girl at Ulta recommended this to me!

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This product is awesome. My eyeshadow stays on all day without creasing which is amazing because I have really oily lids. Definitely worth it! Love this primer!

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Easy to apply , eyeshadow stay on all day no need for touch ups !!

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Loved this stuff!

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This is the best eye shadow primer I have used. Keeps your eye shadow from creasing all day.

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This product helps keep my eyeshadow crease free all day as well as intensifies the color. I love it!

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I love this primer. It keeps my eye shadow from creasing and makes the color extra bold.

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WAS FINISHING UP WITH MY PREVIOUS PRIMER AND WANTED TO TRY SOMETHING NEW. I AM GLAD I DID. IT GOES ON NOT TOO THICK AND NOT TOO SHEAR AT ALL WHICH IS WHAT I WAS LOOKING FOR. THE COVERAGE ESPECIALLY FOR MY SOMEWHAT BROWN DISCOLORED EYELIDS IS TERRIFIC.IT GIVES MY EYELIDS A GREAT CLEAN CANVAS TO START WITH. I HAVE PURCHASED OTHER PRODUCTS FROM THIS LINE INCLUDING THE IN-LINER EYE PENCIL WHICH I AM ENJOYING ALSO VERY MUCH. THIS COSMETIC LINE IS MY NEW FAVORITE BRAND. IT DOESN'T GET ALL THE HYPE THAT SOME OF THE OTHER BRANDS RECEIVE NOR DOES IT HAVE A LARGE DISPLAY AREA IN THE FRONT OF THE STORE BUT WHO NEEDS OR CARES ABOUT THAT ANYWAY!

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It's not always easy to get the right amount of product twisted onto the wand. Great color and coverage.

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My eyelids are naturally a little brown. The Pop Eye Magnet Primer brightens up my eyes and keeps shadow on all day without creases. Sometimes, I use the primer by itself, without any shadow and my eyes look more awake and even-toned. Fell in love with this the first time I ventured to try it!

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The best eye primer in the entire beauty industry. Hands down. It actually works.

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I am so glad that the girls at Ulta recommended this! I live in the tropical south, and nothing keeps my eye shadow on like this!

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Easy to use and really helps my eye makeup look great all day long. It is compact therefore, convenient since I travel quite a bit.

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This stuff is great for getting your eyeshadow to stay all day long and even into the night without creasing. It really intensifies the color of your eyeshadow as well. Its a great product and im totally addicted!

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great for people with deep set eyes or "aging "eyes.