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This is a nice light coverage foundation. I apply this with my fingers after I apply my daily moisturizer. I then finish off with a light colored bronzer all over. It lasts all day for me. I like the fact that it's not heavy allowing your skin to still breath. I think this is a great light foundation for summer time. I will continue to buy this foundation seeing as it works great for my skin and meets my everyday needs. must try!

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I have been using this foundation for just a few months and I absolutly LOVE it. Great coverage without being too heavy and you can't beat the price especially when they run the Ulta brand buy 2 get 2.

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I use it every day. It blends very well & doesn't feel like you have makeup on

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I use this daily. It blends with my skin tone very well.

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It glides on so smoothly and covers and evens out my skin tone. Youy dont look like your wearing makeup, and you dont have your face one color and your neck another

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I have never try it before but I love it and intend to get more when it is buy one get one free or if i get a coupon really like the product Thank you

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I have mature (aka wrinkles) skin, dry and uneven. This is the best foundation I've ever tried and I've spent a fortune trying to find something that works this well. Covers perfectly, light and doesn't dry out like more expensive foundations, I love it

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I'm glad I tried this product several years ago, it works great for me.

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I Love the foundation

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This foundation is awesome! Gives you enough coverage, but doesn't leave your face feeling suffocated or "cakey". It blends in very well, I wear it everyday!

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Love this product! I don't wear a base, so this is great for moisturizer, sun protection and alittle color. I mix the light and medium to get the correct shade. The only problem with it is you don't keep enough in stock at the store. It is frequently out. Please restock more often and consider adding some in between shades.

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This is a great foundation! I love the shade-adjusting part; I can use all year around without having to change foundation color when I get more sun and am a bit darker.

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This foundation blends so perfectly that I look like I have naturally perfect skin!

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I was intrigued by this product because it's a a off-white lotion with specks of color in it (not like flesh-toned paint). When you rub the product in, the pigmented bubbles burst & spread the color out. This foundation works great at evening out my cheeks that tend to stay too pink while remaining "invisible" on the rest of my face and allowing natural tones to show. "Invisible" foundation works for me! Nobobdy wants to see thick makeup on a "painted" face!

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I have difficulty matching the tone of my skin, but the Ulta Instincts Foundation matches perfectly. I couldn't be happier!