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Easy to apply. Stays on all day with no smudging.

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Love love love how this stays on all day and doesn't run

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This is great.

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Great application! Great color!

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This is a bold color, but still can be used everyday according to how you apply it. Easier to use than liquid liners and glides on smoothly.

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The best coverage I've found without going over and over the area. Bold color lasts all day!

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I love this gel eyeliner. I used to use much less expensive products thinking I was "getting a bargain" but the truth is they just didn't work as well or last as long as the better products. I tried this liner and am really sold on it as it is easy to draw on a very slim line under my eyes and also on the lids at the base of the lashes. This product gets an A++ in my book!

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It doesn't drag as much on my eyelid tissue as others have.

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Doesn't tug as you put it on. Glides smoothly.

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My eyes are really sensitive and can't use many eye products. This one does not make my eyes itch at all. It is such a nice, rich color that glides on and really brightens my eyes. I love to contrast it with pink or purple eye shadow and also looks pretty with a sparkly peachy color eye shadow.

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i absolutely love this eyeliner. i was using one by lancome. it's so expensive and it wears off by the end of the day. this one is still on and just as dark when i go to wash off at night. i read a comment about it being a con that it was hard to remove. i didn't find that at all. a little eye make-up remover is all it takes.

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I use this every day! I was so surprised, I stopped using my old eyeliner. LOVE IT

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Use everyday, glides on easy and smooth and lasts all day without running! Used to use urban decay 24/7 eyeliner this ones a better job at a much lower price. Give it a try, you won't be disappointed!

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I have this gel liner in every color and absolutely love them. They are comparable to UD and Smashbox at a fraction of the price. One of the best Ulta brand products so far.

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I bought this liner because I needed a cheaper replacement for my usual Urban Decay liner. For the price this liner does a bang-up job. As with any liner, if you put an eyeshadow primer underneath, and be careful not to rub your eyes, you won't have any problem with it moving. It is a great value, and I am satified in using it as a replacement for the more expensive brand.