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I love this eyeliner! I had a hard time finding this shade in any other lines. It's great for inner eye tricks. I use it to enhance and open up my eyes and make them brighter!

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I like to use this to highlight the inner corner of my eyes to open the look of my eyes. I like the way is glides on and blends well.

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I use this on my lower lids to decrease redness.

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I have been looking for an eye hilighter that was matte in a creamy pink shade for years. This is the only one I have ever found. It also lasts ALL DAY! My eyes are deep set and small. I line the upper lids then apply shadow over. It opens my eyes and makes them brighter. This is the best cosmetic purchase I have ever made.

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This is by far the best eyebrightening eyeliner out there! The color is perfect- much more natural than white!

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I use this product to rim the inner rims of my eyes. It helps to tone down the redness that I have every day around my eyes...I think just from aging. I sleep enough and well enough....I just have "old looking eyes". So, the "hello bright eyes" gives me a fresher and more awake look in the mornings and I feel more confident and natural than without it!! I love it!! Hope they never stop making it!1

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My inner lower eyelids get red and irritated in the dry winter weather. This eye pencil takes the red right out. Almost soothes my dry eyes... love it.

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I LOVE this highlighting eyeliner! I use it for the inner and outer corners and the bottom eye line. It looks pink, but it comes out white. It does a great job of opening my peepers and making me look more awake and rested.

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This is for anyone who has a toddler, has dark inner eyelids, and/or falling eye lids. This will be my go to from now on. Concealer and other products settle in my fine lines but not this. I also use it under my brow line. Amazing results!

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This product was recommended by Ulta's staff and I appreciate the help! I had heard of another product that was similar, but they did not carry it. Instead this was offered and I love it!

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I was looking for a brightening pencil for my lower inner rim. There are not many to choose from and this was recommended to me by a SA. It was lighter and pinker than I thought I wanted but after trying it and another brand with a slightly different color, we decided this one did the trick. That said, I wish Urban Decay made a 24/7 pencil in this type of color. LOL It does wear away throughtout the day but takes seconds to re-apply. I am usually left with enough that I don't feel the need to re-apply. I thought this was a fine pencil and it didn't irritate my eyes.

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Love the way it makes your eyes pop!!! Wished that it lasted longer.

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easy to apply

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Highlight the bottom of your eye makes it look bigger and brighter! I love using it when I'm wearing bold colors. The only problem is that it doesn't last all day. But still worth buying it. I gave this as stocking stuffers this last Christmas.

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This was a total waste. It clumps a great deal and doesn't really show any worthwhile results.