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great product for touching up grey roots...

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Consumers who spend any time outside need to remember that hair color is different in the winter than in the summer.

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Worked great, only took a few minutes, covered my grays really well and matches my hair color perfectly

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Use the product on husband now instead of other products because the amount is just about right.

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I'm a guy, but I like this product much better than the men's coloring I've tried. It's much easier to use and not at all messy. And it seems to last longer too.

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Seems to last a little longer than other brands with not as much 'brassiness'.

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i used in between color at salon and works great. Super fast and easy to use.

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I use this product to cover up a lot of gray in the front and sides of my hair. In the back, it is more salt and pepper. But with all the gray on the sides and front, my skin completely washes out. I was going for medium ash blond, however, I may have bought the wrong color as it came out a little more blond than I really wanted, however, it is a pretty color. Getting ready to color again this week. Love the longevity of this product!

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Love it.

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It's very quick to use, massage it in, wait a short time shampoo and you are out the door with shiny, nice natural color.

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I use this product about every 3 months to highlight my hair. It is natural looking, and works great for my dark blonde but greying hair. Makes me feel blonde and young again!

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I was looking for a change in hair color and wanted to go with a red however, wasn't sure the Red Cheyenne color would be right for me. It is PERFECT!! I have strangers complimenting me on my hair color often. I love it b/c it is gentle enough to touch up my gray roots every 3 weeks.

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Great product and price! Been using it for years.

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I like the way it looks natural in my hair. It did not smell like the other brands (not as strong). The brush was easy to use but a bottle would be about the same for me. I did not pour directly on my head as suggested. I usually color my own hair so this processes is easy for me. This color is similar to the Ultra salon color I've tried in the past for $70 (it included a cut & style).

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The highlights create a very natural look that completely resembles my natural hair qualities and is very easy to use