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i have thick hair and takes forever to straighten! i loved how quickly it worked :) only thing i would change is the noise

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After my old hair dryer finally died, I was very nervous about buying a new one. This was on sale at Ulta and the reviews seemed to be fairly good! So I made the purchase and used it the next morning. What great results! I have very thick hair and it always took at least 10 minutes to decently dry it with my old dryer. WIth this one, it took maybe 7! My hair was smooth, soft and shiny after! The settings are simple yet exactly what you need. I am very happy with this purchase!

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Home, travel, etc.

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Great dryer

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My hair dries quickly and evenly with this drier. I don't really understand how "ionic" is different from a non-ionic drier, but I like this product, and would recommend it.

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Perfect choice without any unnecessary extras.

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Dries my hair and my girls' in no time, though a bit noisy. I imagine it seems louder because of how fast the air is pushed through, allowing it to dry faster. Does a good job at helping to add volume to my hair too!

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Works fine for me. Has a lot of power and dries my hair fast and without frizz

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Great dryer for the $$

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Just what I needed. Was looking for a new blow-dryer as my other one had died. A friend who owns a salon recommended this one and they were right. Just what I wanted and needed. Lightweight, dries quickly and is easy to use and understand. Good quality for a low price.

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I don't like or have time to spend it blowing out my hair, so I opted for this model since it had the power my stylist says important from a trusted name at a price point under $100. Win, win, win. In less than 10 minutes, I look like I stepped out of a salon. My only fear is heat damage given the power, so I use a protecting spray ... a lot!

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It works well to keep my curly hair curly....dries fast

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It comes with two concentrators and 1 diffuser. I'm not sure if the concentrators do different things, I haven't seen a difference. But nice in case you tend to misplace them. Dries super fast and the cold shot button is actually COLD air.

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I like the two speeds and multiple heat settings. I have thick hair in the sense of hairs per square inch, the individual hairs are fairly thin. This dryer is gentle yet powerful, and I like the retractable cord.

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Great hair styling tool!