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I Love mascara, i was recently hooked on They're real by benefit which is a bit pricey and maybelline Rocket Volume which is drugstore. i wanted something in the middle and i found it. i would say it lengthens and separates like the benefit mascara and curls and adds volume like maybellines i love it!

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omg! i absolutely love this! where has it been all my life? i was using maybellines eye studio and this works better and best of all i can get about 3of these for what i pay for 1 of those! its very dark and glides smoothly!

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Vivid Violet is a wonderful color for Winters: deep hot pink, magenta. I am so glad I tried this brand. I love that it's sheer yet impactful. LOVE the square case, which is easy to find in your purse! I'm going back for a lighter color this time. nice selection of shades.

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I absolutely love this product!!! No cons! This is a fantastic buy!! I actually need to go get some more. It has a texture that is comfortable. It stays on long forever!! There really is no other way to go with this!!

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I was skeptical but I have to say that these mascaras may be the best that I have tried. I am not a waterproof person but the other three are to die for.

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Great for everyday use. A very natural, full look! The best mascara I've ever used!

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I had the sample, and figured why not? i tried it and was surprised at how awesome this product is! I usually have to do the routine of curl, set with a light coat of waterproof to keep the curl, and then regular mascara. this one, OMG! curl, one coat and done! AWESOME!!!

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The look book was a wonderful addition! Worth every penny!!

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I own both of Benefit's award winning mascaras: BADgal Lash and They're Real. Both are excellent but do different things in my experience. They're Real: lengthens, doesn't clump, has a smaller brush, a rich color BADgal Lash: volumizes AND lengthens, doesn't clump, has a big brush which gives the advantage of grabbing all your lashes at the same time to ensure equal coats, rich color. My only con honestly would be the fact that even though both these mascaras are non-waterproof, they take FOREVER to take off. But it's also a pro since this way, it lasts longer on your lashes throughout the day. I'm only writing a review for BADgal Lash because I like better than They're Real. It does the same thing, if not more, and is a cheaper alternative.

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I hope they never discontinue this lipstick - I drive from store-to-store to find my color!

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Yes, my skin is fair, but it's about whether your skin has COOL or WARM undertones. If you are COOL -- I'm a true Winter -- this color, Stunner, is for you. I am pleased to see more and more such colors for my skin type. I try other glosses but always go back to Moxie. Get it!

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LOVE THE COLOR AND YOU CAN APPLY AS LITTLE OR AS MUCH AS YOU LIKE. LOOKS VERY SUMMERY!

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This product goes on easily and stays put.

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This lip gloss is very pleasant smelling, goes on smoothly, and looks great. I love it!

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Helps cover the skin without messy streaks when applying foundation. Easy to wash and does not shed. Love the shape of the handle of the brush. It's inexpensive, which is a plus. I would definitely purchase more of the Real Technique brushes.