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Learned about this via a blog. I love the lift it gives my hair. My hair feels soft with the product on. I use a root lifter on my crown area and then this for all over lift.

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This is the best hair color I have ever used.

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This product made hair feel and look moist, and it smelled wonderful. My hair was shinier and appeared moister after just one week.

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This is really easy-to-use and inexpensive touch-up for in between your all over color jobs. It covers my grays really well and matches my existing color...blends in great. I have saved tons of money doing my own touchups with this product than going to the salon every month. I highly recommend it.

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I spray it on hair before blowdrying. It works great.

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I received a sample in a beauty box and couldn't believe how well it worked. Now that I have the full size product, I'm in love. This is the first time that a thickening serum has actually worked on my fine hair.

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I have asian straight hair but my hair also tends to get wavy at the ends of my locks. I was curious to trying this and got the travel size to try on the crown of my head where my hair is super straight and it works! I prefer not to use conditioner since my hair gets oily after one day and I think this product does dry out your hair a little since my hair wasn't greasy looking after using it the previous morning after the shower. I have the most sensitive skin and was nervous about this but this didn't irritate me at all! The smell isn't that strong like other reviews say (I would know I'm super sensitive to smells) and since it has a hint of coconut I don't mind the smell but its not strong unless you're using a full size bottle in one use.. This is my first time using this brand and I'm going to test out the other products by NYMs!

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Perfect for LOng hair

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I bought the smaller barrel and it's the best curling iron I've ever used. The curl holds really well and it takes barely any time to get a head of curls. - Elle

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This product is great! I swear by Hot Tools products and they also have a great warranty.

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I have a dark olive complexion (multiracial) with dark facial hair. I used this on my upper lip and chin. There is a *slight* burning sensation, one that may make you unsure/hesitate to continue use, but it was IMMEDIATELY gone after I removed the cream with the cold water (as directed). I removed a small patch from my chin at 8 minutes and decided to wait 4-5 extra minutes (I had to reapply the bleach to the area I removed). It is awesome! I have DARK hair and it lightened my facial hair perfectly.

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I love this product, I have tried other brands but this one delivers the best results. I have thin dark fuzz all over my face which is not noticeable during the summer because my skin gets darker, but during the winter I don't like seeing the dark tiny hairs, so I use this product and it works pretty quick with almost no irritation (it depends on how long I leave it on). I have noticed that I finish the cream first and I am left with lots of the powder but that's ok I guess.

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Love the travel size. Fits well in my purse and doesn't weigh down the purse...or the hair! Keeps a style in place, and you can brush through it without breaking your hair.

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If your looking for a firm hold ... Read no further. This product delivers a nice soft NATURAL hold. That's why I love it so much!!! It adds superior volume with shine. Raise hair and spray roots to mid shaft. Do each section until all hair is sprayed. Or tease sections and spray. You'll love it like I do and my clients.

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I just bought this product for the first time. Thought it was expensive, but after using it, I will ALWAYS buy this brand only! Color is so realistic, gorgeous, not too dark or light and you can't tell I colored my hair. Have gotten many, many compliments on my hair, not my hair color. Excellent Product!