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Great for any day or event! Amazing value. Won't buy any other eyeliner now. I'm totally hooked.

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I use this every day, and love it!!!

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I have been using this eye liner for almost 6 years now and haven't found anything better. It works great, easy to apply, and is long lasting.

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Most of the eyeliner pencils I have used really irritate my eyes but not the ones from Ulta. They are priced great and usually have BOGO deals.

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Great product for the price

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I love this eyeliner! I have been searching for one, forever, and finally found a great one! Its perfect, because its easy to apply, can fit right it my purse, and looks amazing! the color is a little lighter than it looks. i first got deep brown, which is more like a dark-medium brown, then i went back to Ulta and picked up black/brown which is a tiny bit lighter that it sounds! but overall, love it! i would def buy this product again!!

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I have been using this eyeliner for about 6 years. I will NEVER switch! I find that it is best removed using lukewarm water and a cotton ball. I don't recommend removing w/ a makeup remover because the oil in the remover easily gets onto the eyes. Just remember to replace your eyeliner every 6-8wks to avoid bacteria build-up... You can't beat the price!

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My skin can become very oily and as a result my eye makeup fades and smudges. Towards the end of the day it looks icky and disgusting. But because of this eyeliner my eye makeup looks fresh all day. If you pair this eyeliner with the right eyeshadow, you will not have anything to worry about other than the occasional smudge. I love the various colors it comes in too! I get so many compliments on my eyeliner, especially when I wear the bright blue colored one. (That one is my favorite!) This eyeliner is often on sale too, which is what drew me to it. I have it in 6 different colors. Lovely!!!

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I wish that it was more creamy I guess. So that the shadow had some body to it.

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I have been so happy with "taken" I had never tried one of Ulta's baked shadows before and am very pleased. The peach and grey pallet looks very natural on my skin and can also be darkened for the evening. I really am happy with this product!

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I love the eyeshadow. Great colors and not too much shimmer. The only con is the case breaks easy.

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This eyeliner is a really good product. I use it every day and like how well it goes on and how well it lasts throughout the day.

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This is something that I use everyday. I got the eyeliner when it was on sale and was very surprised by the quality on such a bargain priced item! It lasts most of my work day, but needs refreshed if I am going out after. Not at all bad "cons" to have for such an affordable product - even when when it ISN'T on sale!

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Love this product. I use it as eyeshadow as well as eyeliner.

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Love the eyeliner. Only one I use, just wish it really was waterproof. Has a tendency to smudge while I'm working out and I don't get that sweaty.