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I have been using self-tanners since Estee Lauder came out with their very first one so I have alot of experience with self-tanners. With that being said, I have used this product since it first came out and LOVE it!! I consistently get compliments on my "tan" and people are almost always surprised when they find out it comes from a tube! I use this product year round because it is so convenient but I also have to say that every few months, I do have to go a week or so to let it wear off and then start again. In my experience, one has to do that with every self tanner. You may want to color test it on your skin but it worked great with mine!

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You can see the color it will be when you apply it and this avoids streaking found in other products. I use my hand to apply, not the mitt that came with it. Using circles to apply helps you get even coverage. Dries super fast and doesn't rub off on your clothes. It even smells good. Great product!

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its perfect

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This product is great for maintaining a healthy glow without the sun.

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I tried this product for the first time this summer. The lotion smells great and gives a very natural looking tan. It is a little pricey, but is worth every penny since your tan will last through showering. Doesnt take long to show color, I have fair skin and used product for two days to get the color I desired.

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Love this product. Im a sunless tanning expert and this stuff is great.

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I love this lotion! Its on the pricier end for me but it smells fantastic and it really works! A lot of cheaper options have an orange hue and this definitely does not. I suggest you buy!

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...when I put this on! The smell is way better than any other self tanner I've ever used. As a previous reviewer said, I used to use tanning beds as well but have cancelled my membership and have tried going a healthier way, and this stuff is amazing! The only con to this product is that it rubs off and onto my shirts (only on the inside) throughout the day. But even though it does rub off, it is not keeping me from buying it! Completely worth the money and I love that my husband says I smell like cupcakes every morning :)

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I have tried all kinds of gradual self tanners and they all seem to make my skin look orange and uneven. This product works over time but also gives me just the right amount of color I need right after application. The mit is great too! No streaks on my hands anymore! Would recommend for daily use on fair/medium skin.

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I have used so many self tanners, but this one actually makes my skin look natural and NOT ORANGE. It's very light but after a few applications it really gives you a nice brown tan. I will definitely be buying this again!

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This stuff is AWESOME!!! Instant tan in seconds!!! I am a super white Irish girl and used to use the tanning beds, but have been trying to be more healthy.... & I am sooo glad I found this. So worth the money. Love!

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Great tanner with immediate bronzing effects. Smells decent and great product.

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Smells great and very easy to apply without a lot of work, like some others. That being said, it also doesn't last as long as the deep dark bronzers, that I think require more effort to apply. One of the best self tanners I've tried.

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This review is from an esthetician who is about as white as paper... This product is awesome! Hempz creates an even glow without streaking or turning skin orange. Also, it moisturizes well regardless of the alcohol content. Say no to skin cancer by saying yes to confidence in a bottle. ; )

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Love Love Love it! Not only does it create a natural looking tan in a few days it actually got rid of the annoying bumps I would get on the back of my arms. I have tried everything including a thousand tanning products. I hate to look fake/orange and this works the best. I will never use any other tanning/moisturizer again. Its a little pricey but worth it to me.