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Excellent!!!

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Absolutely love this foundation! I've tried many in my day, and this one is great if you are looking for a light textured, dewy, flawless finish. The coverage I have to say is a bit light, but it does smooth over imperfections and makes your skin look amazing without being heavy or thick, and can be built up! Love the finish, smells great, and lasts on the skin!

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Perviously used BB cream but I love Hellow Flawless. It covers almost any imperfection I have without looking or feeling heavy. Goes on super smooth, and blends well. By far the best foundation I have EVER used.

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I bought this and i love it! I apply it every morning with my fingers and it blends great! also, very lightweight and smooth. Has a good amount of coverage so it doesnt make you look cakey like other foundations. Looks like im not even wearing any foundation, while giving my face coverage and color.

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wouldnt go a day without it, seriously a life saver when you have bad skin like i do

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very easy to apply, blends great

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Whenever I get a foundation, it always makes me look like I my skin is falling off (I have really dry skin) even though I moisturize twice a day. This foundation, however, is fabulous for my dry skin. Though this foundation has some issues covering fully, it's lightweight and good for my skin. Overall, this is good for those who don't use much makeup.

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Evens out my uneven color, feels silky.

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I wear this makeup every day; I love it! There is a wide spectrum of tones to choose from, which is helpful when you are as fair skinned as I am. The makeup is easy to apply, blends well, and is great for light to medium coverage. Though I do wish the product lasted longer than it does (I do not have oily or sweaty skin, but the makeup still seems to fade over the course of a day), and I wish it was better for full coverage (redness still manages to peak out), it still looks natural and radiant hours after application. Though I am normally a budget shopper, I will splurge on this. I never recieve as many compliments on my skin as I do when I wear this makeup. For a great, light weight, natural-looking foundation, this is the best, hands downs.

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great product, good sunscreen with no irritation ,would like color options and a little more coverage...

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I have very dry and sensitive skin. I used a lot of high ends products, I guess I will switch Chanel Vitalumiere Aqua Foundation to this product. It is so much cheaper and does its job! very easy to blend and very light! I'm lucky to have an okay skin, this product doesn't cover much. So if you have lots of dark spots, acnes and heavy lines, DO NOT choose this one. If you want to make a very natural skin look, this is definitely a good foundation. I love this foundation!

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This is my first BB Cream so I dont have anything to compare to. Overall im satisfied. I was hoping for a little bit more coverage, I felt there was absolutely no coverage and just looked like i had moisturizer and no tint but i like the way it primes my face.

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Went into Ulta to purchase refill on my Urban Decay primer and Naked foundation. They were out of stock on the color I needed, the previous sales consultant had sold me a color too dark for my winter skin tone. A new consultant highly recommended this new foundation and I am giving it a try. Initial thoughts are it doesn't cover my red dry winter skin as well as Urban Decay & it doesn't last as long BUT it has a much, much more natural look (and is cheaper) which I appreciate. This morning I used it along with the Urban Decay primer and we'll see if it lasts the whole work day. If definitely feels great and NOT greasy on my skin.

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Love the light feel

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This is one of my fav drug store foundations. I reallllly appreciate that they make such a wide range of skin tone shades because I have extremely fair skin and it is difficult for me to find foundations that are light enough and don't make me look orange-y. Also its great because it doesn't make me break out. The only thing I have to say though is that it doesn't have very good coverage(I have 3-D acne and blotchy redness) Also, I've noticed that it typically has melted a little by the end of a school day, which is lame. Another bad thing is that I think it kinda smells bad; kinda like old milk Haha thats just me though. But hey, its still one of my go-to, top suggestions for drugstore foundations.