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I ordered this product online not really knowing if it would match my skin or not as it's difficult to tell from pictures alone, and was pleasantly surprised! It matched so well and was so light that I wear it every day just to even out my skin tone. I usually go for the brand names just because I've had such good luck with them, but this one was a diamond in the rough for sure!

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My teenage daughter uses this and is very happy with it. This is her first powder and I'm not sure she really needs it but she wants it. It goes on nicely, you really can't tell she has it on, blends well and doesn't leave any lines.

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This is a good foundation and the price is right! It's light coverage, not for people who are expecting full or heavy coverage. I have extremely sensitive skin and this product does not bother my skin at all which is a huge priority to me. I would buy it again.

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I just started using this and so far I'm finding it has much better coverage than the current product I use. Will keep buying this product.

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Decent/ worth the price when they have the buy2 get 2

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For the money it is a very good product. Although it does need occasional touch-ups it blends well and looks natural.

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I am a fan of pur mineral foundation but was curious so I tried this ulta brand.I am pleasantly surprised that the quality was well worth the price.I will be purchasing this again.

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I usually use a brand name moisturizer, but they were all out at my local store. So I decided to try this, and I must say, I think I'll stick with this from now on. I have acne prone skin and this has made my skin clearer and smoother, not to mention it is a lot cheaper. Thanks for such a great product Ulta!:)

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I use the product every day over my tinted moisturizer and trough out the day if I feel I have lost that coverage.

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It did bring out some redness but that was covered with foundation, I have very sensitive skin

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ITS BETTER THEN THE OTHER VALUE BRANDS I HAVE TRIED, GOES ON LIGHT BUT IF USED THROUGHOUT THE DAY WILL LIVE YOUR SKIN DRY AND FLAKY,,BUT IM HAPPY WITH IT, YOU DO NOT NEED ALOT TO DO THE JOB

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Surprised at how much I like this. I have very oily (even at age 48) sensitive skin. It seems almost everything breaks me out and doesn't wear well. I've tried every product from very expensive to drug store brands. This seems to disappear into my skin but provide good coverage without looking heavy. I am less oily and have good coverage all day. You also cant beat the price and the number of Color choices. I was able to find a perfect match. This has not broken me out or caused irritation after a week of daily use. Bottom line I would definitely recommend.

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My skin is sensitive and I usually stick with Neutrogena products. However, I have tried the Ulta brand mascara, eye shadow and blush and liked it. I REALLY like this base make-up. It stays on better than Neutrogena and I haven't had any skin issues. This makeup has a sweet smell, too - reminds me of candy. I will buy this again.

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You need to have a wet face and hands to really get a lather, but it takes everything off and rinses well. My skin feels clean and soft after use. I have somewhat sensitive skin and this hasn't irrated it or made it break out at all. I will buy this again. Thank you Ulta!

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Good for daily use